How we score

Our checklist, in plain English

This score is our opinion, based on what helps service businesses get found by search engines and AI tools today. It isn’t an industry standard. We review it every few months as things change.

Last reviewed November 2026

The 14 checks

Points add up to 100. The things that matter most are worth the most.

Can they get in?33 points

AI search tools can visit your siteYour site lets the main AI search tools in.
15 pts
Google has a list of your pagesA sitemap helps search engines find every page.
8 pts
Your site is secureYour site loads safely, with the padlock.
6 pts
Works well on phonesYour pages are set up to fit phone screens.
4 pts

Can they read it?40 points

Your words load without extra techYour text shows up without needing extra steps to load.
15 pts
Clear page titleThe title that shows in Google tabs and results.
6 pts
Page summary for GoogleThe short blurb under your link in Google.
6 pts
Images are describedShort descriptions so tools know what each image shows.
6 pts
One main headingEach page has one clear main heading.
4 pts
Headings in a sensible orderYour headings follow a logical order.
3 pts

Do they know who you are?27 points

Business details labelled for search enginesYour name, address and phone in a format search engines read.
12 pts
Contact details are easy to findA Contact page or phone number people can find.
6 pts
About page is easy to findA page that tells people who you are.
5 pts
Links to your social profilesConnects your site to your official social pages.
4 pts

How the score works

If we couldn’t check something

Some sites won’t let tools like ours look at everything. We leave those checks out rather than marking you down, and work out your score from the rest. If we can’t check enough, we don’t give a score at all.

If your site is hidden from search

If a setting is telling Google not to list your site, we cap your score at 30 and show a warning at the top. It’s the most important fix.

What your score means

85 and up: in good shape.
65 to 84: good, with a few things to fix.
Under 65: worth a closer look.

What we don’t score, and why

New AI files and connections

Things like AI instruction files and connections for AI agents. They’re new and mostly matter for online shops and booking systems. We show whether you have them, but they don’t change your score.

Blocking AI training tools

Some AI companies collect website content to train their systems. Blocking them is a business choice, not a mistake, so we don’t take points off.

Speed, design and content quality

These all matter, but they need a person to judge properly. Ask us if you’d like a full review.

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